Co-owner: Caféine.studio
In collaboration with the team of the NGO, Caféine.studio has developed a 4-week online course called 'Le B.A.-BA du genre' to learn about gender, to not let oneself be deformed by the prevailing sexism. The courses consists of various educational audiovisual resources, activities for learners, spaces for interaction among learners, and synchronous sessions. I had the opportunity to follow the graphic identity of this project for the platform, the videos and the interactive notebook.
I designed visual assets for the learning platform, video content, explanatory visuals, and an interactive workbook accompanying the course. The workbook was conceived for both print and digital use, combining theoretical content with practical exercises and reflection prompts for learners.
The main challenge was to translate complex and sensitive topics into a clear, engaging, and pedagogical visual language, while respecting the established identity of the organisation. Visual consistency across formats was essential to support learning and comprehension throughout the course.
Particular attention was paid to readability, visual hierarchy, and the articulation between text, imagery, and exercises, ensuring that content remained accessible and easy to navigate for learners.
The project included:
- Visual assets for the online learning platform
- Video visuals and educational audiovisual content
- Explanatory graphics
- An interactive workbook (print and digital)
